A press article reported about Yumeyakata Oike Bettei's photo event "Instagrammers in yukata in Gion Matsuri" held on July 23rd, 2017. On that day, 43 participants got dressed in yukatas before strolling around the Later Festival's floats, which offer perfect background for nice pictures. They seemed to enjoy the photoshoot a lot!
■ The press article is available here : https: //headlines.yahoo.co.jp/hl? A = 20170725-00000072-minkei-l26 (Yahoo!Japan News)
A selected photo of all participants can be seen on Instagram ☆
The event leaders' Instagram accounts: